6.13.2008

The Essence of Man

I am no fan of axe body spray [seriously, don't buy it, it smells disgusting], but they may have put out some pretty good ads here...













































Sorry to lump you all together guys, but this has just been the case one too many times...

7 comments:

B-W said...

What I find especially interesting is the idea that the marketing folks behind this campaign seems to think that it will encourage men to actually buy their product.

True or not, do guys really want to say that they're like this?

Eric said...

I think you should give us a little credit, Julia. Do you have and idea how much it hurts when our bodies split in half like that? Didn't think so. Although I do admire the strength of the women in these ads who continue to hold up their man's legless torso. That thing's gotta be heavy.

Seriously, I agree with b-dubs. I struggled to figure out how exactly that was selling something. There's really nothing there that I admire or want to emulate.

Eric said...

by which I mean any idea, of course.

Michi said...

Love it. Brilliant and simple (and funny) ads.

Erika Haub said...

Totally made me laugh.

Barry said...

I don't get it.

john page said...

Yes,
"Buy Axe and you too can think of only sex."

OR
"Buy Axe and you too can be with a woman while really wanting to be with some other, way more sexier woman."